Selected work
Projects, and the numbers that decided them
Every project below ran through the same process: one brief, written work packages, competing proposals compared line by line, and one accountable partner through delivery.
- Projects delivered through Core
- 703
- Guests served across delivered events
- 3,359,300
Featured
The four that best show how the process holds under pressure.
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Ministry of Culture · Riyadh · 2026
Founding Day Celebrations at Qasr Al Hokm
Three nights of public celebration in the historic heart of Riyadh, built around a heritage set that could not touch a single original surface.
- guests
- 120,000
- partners coordinated
- 11
- days on site
- 26
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Diriyah Biennale Foundation · Diriyah · 2024
Diriyah Contemporary Art Biennale
Fourteen gallery spaces built inside industrial warehouses, running for four months with artist installations arriving throughout.
- guests
- 47,000
- partners coordinated
- 7
- days on site
- 41
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NEOM · Riyadh · 2025
NEOM Discovery Pavilion
A 620 m² pavilion standing for six months in open sun, with an immersive experience that had to run twelve hours a day without a technician in the room.
- guests
- 212,000
- partners coordinated
- 6
- days on site
- 34
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Riyadh Season · Riyadh · 2025
Riyadh Season Boulevard Zone Build
A full season zone delivered in 94 build days, running 40,000 visitors a night for eleven weeks.
- guests
- 2,900,000
- partners coordinated
- 18
- days on site
- 94
All work
4 projects
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Ithra · Riyadh · 2026
Ithra Creative Season, Riyadh Edition
Eleven installations, four talk stages and 9,200 visitors across three days in nine warehouse spaces.
- guests
- 9,200
- partners coordinated
- 6
- days on site
- 21
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MBC Group · Riyadh · 2024
MBC Studio Build and Awards Night
A 620 m² permanent studio set delivered in nine weeks, then an awards night broadcast live from the same floor.
- guests
- 1,100
- partners coordinated
- 8
- days on site
- 63
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BLVD Ruh City and The Groves · Riyadh · 2025
The Groves Winter Opening
A destination opening with a twelve minute live window, 8,000 guests and a reveal that had one chance to work.
- guests
- 8,000
- partners coordinated
- 9
- days on site
- 35
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L'Oreal and NYX Professional Makeup · Riyadh · 2025
L'Oreal and NYX Beauty Pop-up Series
One retail build that travelled four malls in six weeks, relocating overnight and looking identical in every location.
- guests
- 62,000
- partners coordinated
- 5
- days on site
- 18
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